Highway 99 is an exceptional advertising location, serving as the primary commuter route connecting Vancouver to Richmond, Delta, select areas of Surrey, and White Rock. Situated just south of the George Massey Tunnel and leading to the Tsawwassen Ferry terminal, one of two ferry docks linking the mainland to Vancouver Island. With around 350,000 residents along BC's west coast, this area also acts as a thoroughfare from the Lower Mainland to the Vancouver International Airport, making it a prime spot to reach a diverse and extensive audience.